On the 12th of September 2013 Elisa van Joolen presented her research project 11″x17″ at Multi-Clean drycleaners in Amsterdam. 11″x17″ is a project that examines and challenges the fashion industry’s prevailing value systems and explores new methods of production. Van Joolen’s extensive research culminates in two series of products that are both conceptual and wearable: a series of unique 11″x17″ crew neck sweaters and Invert Footwear: hybrid, inside-out sneakers and sandals.
Following this intervention in Amsterdam the research project will be presented during SALON/ in Beijing and the Dutch Design Week in Eindhoven.
Pictures by Elisa van Joolen