This summer, Monki will release a limited-edition capsule designed for style gurus and their little ones. Made from 100% soft organic cotton, the drop features statement prints on two matching tees – ‘Peace please’ and ‘Love is the colour of the rainbow’. The online- exclusive will be available at monki.com from mid-July.
Yesterday, Alexander van Slobbe and Francisco van Benthum presented a capsule collection made from H&M overstock and unsold garments. Great presentation as part of M-ODE.
Fashion artist Bas Kosters presented his SS19 collection “dear Sir, Madam: HOPE” at the Westergas factory in Amsterdam. A collection about dreaming, and realising dreams can come true. Seeing light at the end of a tunnel, or hoping to see it. The collection represents a fresh start, a rebirth, the sunny side up. But also ” I should have know better”.
This year for World Refugee Day, June 20th, Weekday will collaborate with UNHCR, the UN Refugee Agency, to create a collection of products that encourages action, in support of the millions of refugees and forcibly displaced persons worldwide. The objective of the international day of observance, as well as the collaboration, is to honor the strenght, perseverance and courage of people who have been forced to flee their homes due to war, conflict and persecution. The collection includes 5 original designs, printed on organic cotton t-shirts and totes, a belt, a key chain and a procelain cofee cup. 100% of all proceeds (30% of sales price) from all collaborative products will be donated directly to UNHCR.
The Colour Pop collection comes in four different styles. Four shapes from Ace & Tate’s main collection are now available in limited colours online and in-stores.
On Wednesday, June 6, the fashion department of Gerrit Rietveld Academy in Amsterdam presented ‘Gerrit Rietveld Show 2018’, showcasing the collections of the new graduates and a selection of work from the first and second-year students.
This year’s graduates Nikola Cemanová, Lieselot Elzinga, Yaroslav Glazunov, Edward Liao, Galatée Martin, Jahmuna Mcclean, Yana Monk, Anna Myntekaer, Sonia Oet, Antonina Pawlowicz, Tatiana Quard and Sonia Witwitzka, showed their collections.
Last Friday, 1st of June, the exhibition ‘Tranen zijn glitters van het leven’ (Tears are the glitters of life) of Bas Kosters officially opened in OSCAM. The collection consists of colourful tapestries and drawings that clearly show the world of Bas Kosters. The exhibition is opened daily until July 31.
& Other Stories launches the House of Hackney co-lab collection through maximalist horoscope looks celebrating each star sign’s unique style. The entire zodiac family is decked out in twelve different decadent looks from the brand’s latest co-lab collection – all available May 24 in selected stores and online.
This may Monki will launch an exclusive capsule collection together with RFSU. The collaboration aims to raise awareness of body rights, and is part of the Swedish brand’s mission to empower young women everywhere. RFSU, Swedish Association for Sexuality Education, is a non-profit organisation with a mission to educate young people on the topics of body rights and sexuality. The capsule collection consists of limited edition t-shirts and tote bags, featuring two mission statements – ‘This body got rights’ and ‘Handle with love & respect’. The collection will be available in selected Monki stores worldwide and online.
Weekday asked 25 women to deliver self-portraits with no restrictions and compromises for their new spring/ summer swim collection showcasing 8 new fits. These women were given complete creative control and unlimited opportunity to create the sort of images they would like to see in a swimwear shop. The result is a nuanced campaign that is individual yet collaborative, honest and real. Nadine Schmidt, Head of Marketing at Weekday state that they wanted to engage women to take control and reflect over how the female body is portrayed in the media. They also hope that this campaign gives women the power and freedom to tell the truth and represent their body the way they want. The Weekday swimwear collection is created by women for women in order to celebrate the diversity of the female body.
The swim line can be found in stores from May 3, 2018.
State of Fashion, the successor of the Arnhem Mode Biennale, is an exciting new international fashion event that is entirely dedicated to a more sustainable and honest fashion industry. The first State of Fashion is themed ‘searching for the new luxury’ and discusses how we can use the imaginative, seductive and innovative powers of fashion to create a more future proof fashion cycle. In a large exhibition and a seven-week program, curator José Teunissen, together with various designers, companies, scientists and consumers, searches for new definitions of luxury in fashion that match our zeitgeist – all based on the manifesto: ‘imagination agency essential tech care reuse fairness no waste is the new luxury’.
State of Fashion 2018 will be held from 1 June to 22 July. The main location is De Melkfabriek, Nieuwe Kade 1 in Arnhem. Early bird tickets are now for sale, you can find them here:
Coiffure Awards 2018
The winner of the 27th edition of the Coiffure Award is Bianca van Zwieten, from salon Sjenkels, in Amsterdam. On sunday 22 April, she was announced the well-deserved winner of the title ‘Hairdresser Of The Year’. Bianca was chosen from 93 nominees who competed for the most influential and leading hairdressing prize in the Netherlands.
The Coiffure Award – founded in 1992 by Schwarzkopf Professional and Coiffure Magazine – seeks to lift the hairdressing industry to a higher level and is committed to the role and promotion of the hairdresser. Every year trends are set at the Coiffure Awards, together the participants create the most influential of fashion images. Last Sunday the 27th gala of the Coiffure Award took place, this evening both 12 Coiffure Awards and the famous Grand Prize, the title ‘Hairdresser Of The Year’ were granted.
For SS18 Weekday drops a new 20-piece collaboration with iconic sportswear brand FILA. Building on the strengths of each brand, the streetwear inspired and functional sportswear aesthetics of FILA is united with the minimalistic fashion perspective of Weekday to create an unique co-branded collection that promotes Strength in Unity during otherwise divisive times. Now available in stores and online.
The new Weekday Eyewear collection for SS18 consists of sunglasses in 11 styles, seven new and four returning. This season’s new, bolder and more expressive options combine sharp and soft elements, reflecting the contrasts that are the core value for Weekday. New takes on Cat-Eyes, Wayfarers and Aviators, as well as new colour options creates a new dynamic offer for the sunny season.
From 21 April until 26 August 2018, Centraal Museum in Utrecht presents a major exhibition on the work of Jan Taminiau.
Displaying dozens of his top works, the exhibition demonstrates the wealth and depth of Taminiau’s work. The exhibition takes visitors on a journey of discovery into the world of research, memories, inspiration, experimentation and craftsmanship of one of the country’s most prominent fashion designers. Jan Taminiau (1975, Goirle) is known for his use of traditional handicraft and production techniques, the application of unique and original materials, and for his outspoken sense of aesthetics. In 2014 he was awarded the most important fashion prize in the Netherlands, the Grand Seigneur. After establishing his label JANTAMINIAU in 2004, his way of combining the classic and the feminine with the conceptual and experimental quickly made him very popular with clients all over the world.
On friday the 13th of April 2018, Dutch fashion designer Bas Kosters received the eight Cultuur Fonds Fashion Stipend in the Stedelijk Museum in Amsterdam. Next to a grant of €50.000,-, Bas received the famous trophy designed by Atelier Ted Noten from his predecessor Ronald van der Kemp.
Angélique Westerhof, director of the Dutch Fashion Foundation, shared the commission report of Bas Kosters: “In times in which we want to embrace diversity, the commission cherishes specifically Dutch diversity, and the receiver this year is the personification of this diversity. Bas Kosters is unique: his handwriting effortlessly unites simplicity and poetry, criticism and tenderness, social engagement and vulnerability, unconventionality, fashion anarchism and democracy. In his own deeply personal way, Bas adds a lot to the fashion discipline.
After the ceremony, Bas showed a preview of his collection ‘HOPE’.
& Other Stories announces new co-lab collection with British interiors and lifestyle brand House of Hackney. Taking the beige out of interiors, husband-and-wife team Javvy M Royle and Frieda Gormley are known for their maximalist aesthetic and iconic floral prints. The co-lab collection is coming at you this spring. Stay tuned.
Spring/summer 2018 at Weekday offers an easy-going collection inspired by the optimism and bliss of off -grid communities. The collection is a peaceful one, moving between solitude and togetherness, simple separates and layering options. Laidback garments come in a palette of cream, orange and green; colours that traditionally represent pure, happy and nature. Fabrications for the season are light and airy; cotton, crisp nylon and silk with some leather to add a bit of urbanity.
For women, smock-like dresses, casual slip-on tops and trousers and loose knits create a relaxed vibe. For men, there is a distinct but overtly casual workwear look, with loose, slightly oversized shirts, t-shirts and jackets as well as matching trousers and shorts for an overall keep it simple feeling. South-eastern inspired accessories and three reoccurring prints sum up the inspiration and sentiment of the collection; Shanti which means peace, written in Sanskrit as well as ‘all is one’ and ‘semi-spiritual’. Online now at weekday.com and in selected stores.
Monki welcomes SS18 with a collection that is a clear statement of style and sustainability. The new collection redoes the classic oversized and unexpected Monki Originals silhouettes with sustainable fabrics. With materials like recycled polysester, polyamide and plastic – style truly meets sustainability in this limited drop. It’s part of Monki’s ongoing mission to only have 100% sustainably sourced cotton by 2020, and the aim to use only recycled or other sustainably sourced materials by 2030. Read more about Monki’s ongoing work towards sustainability at monki.com/cares.
The new SS18 Ace & Tate sunnies collection is now available online and in Ace & Tate stores. The collection consists out of a selection of 15 famous frames in new fresh colors such as lilac, mint, chameleon, marmalade and slate. All frames are available from €98.
For spring/summer 2018 Weekday takes inspiration from the laidback style of the early 90’s. Inspired by the minimalistic approach of vintage jeans, rigid fabrics are off set by loose fits and a high waist, to give an effortless warm weather vibe.
This season bleached out and light blue denim comes in old favourites, such as ACE for women and new t called Pine for men. The new t for women this season is Row, a clear reference to 90’s comfort with its high waist, straight legs and loose t. Also new for spring are striking coloured denim kits, a yellow pairing for women and a rust duo, of jacket and jeans, for men.
Connected to the denim collection, Weekday will continue to use its platform to shine a spotlight on important issues, with a new print collection. After the great success of last season’s Love print collection Weekday takes a new look at ‘love’, this time in the form of pro-love activism with 5 new print messages which come on embroidered t-shirts or can be customised in store.
& Other Stories blurs the line between day and night dressing with a curated capsule collection launching in time for Valentine’s Day. As this occasion reminds people to cherish the ones closest to them, it calls for a story of love and relationships that also captures the mood of the collection. Together with musician and street style favourite Patricia Manfield and her best friend and manager Renata Di Pace, & Other Stories dedicates this year’s Valentine’s Day to friendships.
This collection will be available in & Other Stories’ stores and online at stories.com from February 8th, 2018.
Ace & Tate goes back to its roots for the launch of the SS18 campaign, come as you are. They explored the many facets of four Amsterdam characters to set a tone for their new brand identity. This campaign was intimately shot by none other than local heroine, Lotte van Raalte. Now available in-stores and online.
& Other Stories embraces the festive winter season with a curated celebration collection designed for the ultimate French muse: Lou Doillon. She personifies the mystery and effortless allure that French women are known for, inspiring the Paris Atelier to translate that into a collection of reinvented classics.
“This was a very easy shoot for me, as the style of this collection was very close to mine. I’m really into the velvet suit with the white shirt. I have always been influenced by men’s style in the 70’s,” says Lou Doillon. The collection featured in the Lou Doillon story will be available in stores and on stories.com from the end of November.
This autumn will see the Noordbrabants Museum exhibit The Garden of Earthly Delights, a striking series of images from internationally renowned photographer, Tim Walker (Guilford, 1970). The impressive photographs, inspired by the mysterious visual language of Hieronymus Bosch, were commissioned by the Nicola Erni Collection. The Noordbrabants Museum in Den Bosch, the Netherlands, is the first and currently the only museum to be showing the complete collection of 26 larger-than-life images. The exhibition will run between 4th November 2017 and 25th February 2018 and is designed by Shona Heath. A publication will be issued on the occasion of the exhibition.
Teym has the mission to create the perfect wardrobe, adding one classic to an ever-expanding collection each year. After the success of The Parka and The Bag, Maxime Cartens (27) from Teym has spent the past year designing, testing and perfecting The Merino Sweater. Extensive research on the best type of yarn resulted in a collaboration with Suedwolle – Biella Yarn (certified by The Woolmark Company). They delivered the merino yarns that almost not pills and are simply washable in the machine. The unisex fit with raglan sleeves flatters both men and women and is available with a round neck or turtle neck in five rich colors.
& Other Stories proudly presents a natural French make-up range, adding to their Paris Atelier beauty series launched in 2016. This collection of colour cosmetics features irresistible classics created with active natural ingredients of certified French origin, such as cold-pressed plum oil and extracts from chicory and oak. Closely linked to & Other Stories’ feminine Parisian designs, these products capture all the makings of an iconic French beauty look. The make-up range will be available online and in-stores from October 5.
Since 2011 Weekday produces in-store T-shirts with prints that’s reacting on current social topics. The project named Weekday Zeitgeist reflects with catchy prints on serious stuff like human rights, politics or science and sometimes they talk about more fun things that have gone viral. Zietgeist gives Weekday the change to talk about issues and events they care about outside of the realm of fashion. During the last week of September Weekday will spotlight Zeitgeist by launching re-editions of some of the more popular prints. The collection will be available from September 28 in-store and (for the first time) online.
Ace & Tate launched their AW17 main collection, which is a return to nature, as they take a horticultural field trip to the countryside. This season’s colour palette stems from earthy tones, grainy textures and the green hus of untamed shrubs. The collection is available in-store and online from September 7.
After several small-scale presentations in Paris and Amsterdam, SCHUELLER DE WAAL takes the next step. On Wednesday evening September 6th the fashion duo defined their DNA in a sense stimulating fashion show, right next to their offices; the World Fashion Centre in Amsterdam. In this show, SCHUELLER DE WAAL embraced the imperfections that belong to being a small independent label – finding all sorts of improvised solutions to measure up to the enormous presentations of big fashion houses like Chanel. By referring to- and making use of all the cliché’s belonging to these out-of-proportion and out-of-budget shows, SCHUELLER DE WAAL’s characteristic, light-hearted, tongue-in-cheek attitude towards the oversaturated fashion business reaches an all-time high.
For autumn/winter 2017 Weekday offers new vintage washes, giving its ever-growing denim collection a worn-in look. Inspired by the relaxed approach of 90s denim, favourite Weekday fits now come in washed blacks and blues, denim jackets also come in vintage washes as well as a fresh sand colour. Next to the jeans collection Weekday will launch a capsule print collection, consisting of 6 T-shirts and 5 hoodies. This colourful collection has one message: LOVE. Fashion, of course, has always served as a form of self-expression and this season, during a time of global political upheaval and social unrest, Weekday wants to send a message of positivity. Both collections are available from 24 Augustus in-store and online.
& Other Stories proudly introduces a co-lab collection by Kim Gordon – artist, writer, musician and co-founder of Sonic Youth. This co-lab collection is showed off by Coco Gordon Moore, Kim’s daughter, and features a curated selection of pieces, crafted from organic cotton and silk, decorated with exclusive artwork by Kim Gordon – all available August 31 in selected stores and on stories.com.
Winter’s been postponed until further notice. Ace & Tate launched their new capsule collection, which is made up of retro-inspired, season-defying frames that show no sign of leaving the beach. The collection presents 18 new frames including 12 sunnies and 6 opticals. The collection is now available in-store and online.
This year Weekday celebrates Pride Month by taking inspiration from the life and work of Gilbert Baker (1951–2017), the American artist, gay rights activist and designer of the Rainbow Flag. The flag, which was designed in 1978, is today a symbol of gay pride and widely associated with LGBT rights causes. The original eight colours in the flag are meant to reflect the diversity of the LGBT community and is comprised of eight symbolic colours: hot pink (sex), red (life) orange (healing), yellow (sunlight), green (nature), turquoise (magic/art), indigo (harmony) and violet (spirit). The limited-edition rainbow coloured collection consists of organic unisex t-shirts. Celebrating love in all its forms, there are eight symbolic t-shirt colours with the corresponding Pride word printed on the chest. Wear with Pride…
In preparation of their Spring/Summer 2018 collection presentation at Paris Fashion Week, fashion designer Liselore Frowijn and graphic designer Michiel Schuurman present a sneak preview of their collaboration now at Hôtel Droog. Frowijn & Schuurman started to collaborate based on their mutual interest in design and patterns. The complex, yet ‘extreme logic’ prints of Schuurman fuel Frowijn’s optimistic and energetic designs with an exiting layer. Their collection of 10 layered silhouettes and 3 works of art are inspired by a recent research trip in Mexico. The resort collection is exhibited in Droog, Amsterdam’s leading concept store for Dutch design, showcasing the first of three artworks by Schuurman. On Saturday July 15 (1 pm – 7 pm) and Sunday July 16 (9 pm – 7 pm) the exhibition will be open for public.
For One-to-One, a series of new garments by Elisa Van Joolen, we inked donated items of clothing and used them as tool for printing on other pieces. Each item is therefore both carrier and receiver, they serve as stamp and are stamped. Each piece is simultaneously an original and copy. Van Joolen’s treatments allow us to look beyond the status conveyed by the label and see its actual, material properties.
All clothes – from four different brands: Bonne Suits, By Parra, Ontour and Patta – are made in the same factory in Portugal with producer R. Mariz.
The collection was presented in an exhibition in the stores of Patta and Zeedijk 60 in Amsterdam, where the garments could both be viewed and bought.
With opening a new store in Eindhoven in June 2017, Dutch eyewear brand Ace & Tate now has 14 brick and mortar shops in European cities like Amsterdam, Antwerp, Berlin and Copenhagen. Eindhoven’s high-tech environment and cutting-edge design scene made the city in the south of the Netherlands, a more than logic city of choice.
You can find the Ace & Tate store at Nieuwe Emmasingel 26. The interior, by local design studio OS Δ OOS, is inspired by Eindhoven’s unique industrial architecture.
On friday June 9, the fashion department of Gerrit Rietveld Academy in Amsterdam presented ‘Fashion Show 2017’, showcasing the collections of the new graduates and a selection of work from the first and second year students. The presentation was set underneath a highway, in the middle of the Amsterdam ‘Kolenkit’ district.
This year’s graduates Anouk Beckers, Boris Kollar, Chelsea Peterson, Jonathan Aldenberg, Karen Huang, Line Langkjer, Miro Hämäläinen, Nathaly Vlaun, Ninamounah Langestraat and Yujin Jung, showed their collections.
Following up on their collaboration with sportswear brand Champion last season, Weekday unveils its limited summer capsule collection. This season there are nine products, five which are new for summer; a tank, shorts, cropped hoodies and sweatshirts as well as sport socks. The new range also consists of updated t-shirt and sweatshirt silhouettes as well as lighter terry and jersey for the warmer months. New colours include red, birch and light grey. #championxweekday
From 27 May 2017 Arnhem Museum presents the first major retrospective of the artist duo RAVAGE. A selection of more than 40 years of uninhibited life’s work shows how RAVAGE has developed a unique signature and method. After graduating from the renowned fashion department of ArtEZ Institute of the Arts in Arnhem, the duo has carved its own niche in the world of international fashion, design and fine art. Now they return to the city where their careers began. On view until 15 October.
Eyewear brand Ace & Tate is proud to introduce the Ralf and the Roland, their first full-lens frames. Inspired by the sounds of the 80s, they’ll make you want to sleep all day and party all night. The frames are produces in a limited edition and are available in-stores and online from May 22.
& Other Stories embraces the SS/17 season with a new collection featuring wedding and bridesmaid dresses. Whether you are the one inviting or if you are the one getting invited, & Other Stories has a dress just for the occasion. This collection presents dresses in flowy fabrics that range from white and cream to peach and pink. By going for a timeless silhouette, these dresses will serve you well throughout all sorts of occasions beyond weddings and seasons.
The dresses are available in & Other Stories’ stores and on stories.com.
Yesterday, the 26th edition of the prestigious Dutch Coiffure Award gala took place in Studio21 in Hilversum. An evening with a varied program of performances, spectacular hair fashion shows and the release of a total of 13 ‘Hair Oscars’. The Hairdresser of the Year Award is seen as the ultimate award for Dutch hairdressers, and this year Mark van Westerop of Pro-Solo Alkmaar was given this title. He won first place in the following categories: “Women’s Region North Holland & Flevoland” and “Avantgarde”. Additionally, his salon Pro-Solo won the Team Award. The jury praised his submitted collections for the originality, fashion edge, strong concepts, precise execution, his love for craftsmanship and clear vision of color and structure. With pride, Mark received the 4 awards. “My passion and love lies in hair,” said the Hairdresser of the Year.
For spring/summer 2017 Weekday will debuts it’s first-ever sustainable swimwear collection made of waste materials; recycled polyamide and recycled polyester. This season sharp simplicity meets sporty elements, giving way to refined details such as ultra thin straps, fine ribbing and clean lines as well as sporty details such as high-neck lines, thick straps, raw elastic bands and buckles. A vibrant colour palette of yellow, red, pink, tan and black encourages a mix-and-match approach, creating a range of options that are both modern and flattering. Inspired by big city tourism and summer travel style, the swimwear pieces are complimented by a collection of “tourist look” accessories, such as waist bags, backpacks and a beach towel as well as a small range of sun protecting visors and caps. As a whole, this is a collection that builds on personal style, confidence and a ready-for-anything look and feel. The collection is available online via weekday.com and in stores.
MIRROR MIRROR #4 is about daring to be different. Because life is so boring when nobody dares to push the boundaries. Therefore, in this issue, an interview with Peter Philips, creative director of Dior makeup. “As an autodidact, I found a completely unique style. I think this was very attractive to Chanel and later to Dior when they asked me to become their creative director. ”
That wandering of the beaten paths pays off, is something the brave Christine Nagel experienced as well. “I try and I dare, I’m not afraid,” says Hermès in-house perfume innovator about her remarkable career. Christine is a woman to my heart, a source of inspiration. “Being different” can also be expressed in the choice of makeup or preference for pronounced hairstyles. Personally, I’m jealous of Julie Verhoeven’s fantastic hair. When Mirror Mirror interviewed the British illustrator – working closely with Marc Jacobs – she referred to her colorful haircut as “a mat, partly purple, partly yellow with a touch of turquoise.” Thank you!
MIRROR MIRROR IS FOR SALE FROM 20th OF APRIL, € 10.
LET SELF-LOVE RULE
Monki is proud to announce that it will launch a capsule collection with illustrator Camilla Engström on the topic of insecurities and the need for self-love. The collaboration is a continuation of the brand’s Monkifesto campaign that seeks to empower young women by challenging the stigma by discussing the issue of self- esteem. The campaign features Engström’s character Husa in four scenarios that many can identify with. But instead of stepping back, Husa is that reminder that proudly takes space by doing want she wants, refusing to stress over societal norms and loving herself wholly. The illustrations will be featured on four T-shirts with four empowering slogans encouraging to ‘Stay zen’, ‘Do it’, ‘Speak up’ and ‘Love it’, and will be available in all Monki’s stores across Europe and Russia from mid-May.
One of the chiquest shopping streets of Amsterdam welcomes their newest neighbour WolfWare tomorrow. A long-awaited wish come true. Following the launch of the clothing and interior brand, and two successful Popup stores, WolfWare opens a permanent own boutique on the Utrechtsestraat 24 in Amsterdam. An inspiring shop full of original clothing, accessories, interior products and gifts for yourself. Or another. The shop sells the complete range of WolfWare, a collection of clothing, interior products and accessories that are produced in series. The interior is an extension of the WolfWare style – chique, but full with amusing details. When you step inside the store you find yourself in another world: A nostalgic vintage collage, in a modern remix with graphic elements.
This spring the multi-brand store MOISE establishes itself permanently in Amsterdam. The store, known for its refined and refreshing selection of minimalistic, cool and feminine clothing and accessories, will open its doors at the Ceintuurbaan 111. In the middle of the Pijp, where no high-end boutiques can be found, MOISE offers its semi- timeless quality collections. The interior is a pleasant change to current store concepts. Inspired by Japanese minimalistic interiors, the architecture in Sante Fe New Mexico and the impression an art gallery makes on you, the interior of MOISE gives a very calm and modest feeling. The official opening of the store is on Wednesday the 19th of April.
& Other Stories teamed up with TOMS in the creation of a co-lab collection featuring new interpretations of TOMS classic shoe styles along with ready-to-wear. With Venice Beach as a strong influence, this co-lab is showed off by model Erin Wasson and provides an effortless wardrobe with easy, mix-and-match pieces to make it your own. The collection is now available at both TOMS and & Other Stories.
Today The Poetry Museum opens its doors on the Museumplein in Amsterdam. The Poetry Museum is a virtual museum on a physical location. The Museumplein is digitally ‘squatted’ and accommodates ten virtual pavilions. Renowned author Anna Enquist was appointed curator of the museum and was given carte blanche. She selected ten Dutch poets, each having its own pavilion which shows six three-dimensional and typographically challenging poems. 24 hours a day, visitors can read the poems through their phone or tablet. The Poetry Museum presents poetry on a topical, experimental, playful and sometimes provocative way. By linking design, typography, architecture and Augmented Reality to poetry, the art form is presented in a new way. The app (currently only for iOs, Android following) is available for free.