Twice the size. Twice as nice.
We’re proud to announce the new schoon den boer PR office and showroom is located in the beautiful ‘lastage’ area in the centre of Amsterdam.
The new address: Oude Schans 5a, 1011 kp, Amsterdam.
moniquevanheist launches her campaign for the ’14-’15 season, photographed on creative talent Bea. She’s portrayed in a slightly surreal setting – fresh, sexy and with plenty of humor. The campaign was photographed by Daan Brand and styled by Siriane Hunia.
The fall-winter collection is now available at moniquevanheist retailers in the Netherlands, Belgium and worldwide through a selection of webstores.
As summer winds down, Fashion Week is once again on our radar. This season, STYLEBOP.com will give its 400,000+ social media followers 360° access by letting the people who make the fashion world come alive take the lead. Supermodel Soo Joo Park, designer Olympia Le-Tan, Vogue UK’s Sarah Harris, DJ Prince Language and Loquet London (Laura Bailey and Sheherazade Goldsmith), among others, will take over STYLEBOP.com’s Instagram account. Collectively, they’ll create a veritable kaleidoscope of Fashion Week moments through a variety of contrasting, intimate lenses: those of the designer, the doorman, the bartender, the model, the florist, the casting agent, the fashion intern, the after-party DJ and the driver.
“We wanted to give STYLEBOP.com’s followers not only a first-hand connection to the glamour of fashion week, but to those who contribute from behind-the-scenes to make the industry as vibrant as it is,” says STYLEBOP.com Fashion Director Leila Yavari.
Stay tuned to STYLEBOP.com’s Instagram, Twitter and Facebook feeds throughout the coming weeks and remember to follow @stylebop #360FW!
& Other Stories teamed up with Swedish singer/ songwriter Lykke Li and created a capsule collection of ready-to-wear, shoes, bags, jewellery and accessories, adding a piece of her signature style to the selection. “This collection will be my uniform until the day I die. From hotel slippers and loafers to cigarette pants and the perfect blazer to the cashmere sweater and the silk shirt. You get the point, be the man you want to marry!” says Lykke Li. Together with & Other Stories’ group of creatives Lykke Li created a 30 seconds documentary which gives glimpses of her life leading up to the launch of her Co-lab collection. Check it out here. The collection will hit stores and stories.com on thursday September 4th.
Become as good as Cruyff! When Johan Cruyff was a child, he spent all his free time playing street football, where he paved the way for his miraculous style and technique. This streetwise legacy lives on in a smart looking two inch ball named ‘Tiki-Taka’. With this small flexible ball, you can learn how to outmatch the opponent in a small space. How? Easy. Because the Tiki-Taka is so small, your technique has to be perfect in every little detail. Practise wherever, whether you’re on the playground or on your lunch break in a three-piece suit. If you can manage all the tricks with this tiny ball, you will be great with a real sized football.
To show how it’s done Cruyff Classics invited the Prague based footbag legend Honza Weber. Weber is the multiple World and European Freestyle Footbag champion. The man’s a myth and rightfully so. Check out the video – and learn from the best!
Weekday and Encens have a beautiful friendship, developed over the years and based around a shared love of art, fashion and form. Naturally, from friendship springs collaboration and the idea of a book about style seemed too good to dismiss. True style is not a reflection of trends, but the meeting point between passion and personality. That’s why Weekday and Encens have interviewed and photographed a range of different people who have loved fashion throughout their lives, and work with it every day.
This is a limited edition hardcover book with contributions from our mutual friends. Designers like Dries van Noten, Ann Sofie Back and Simon Porte Jacquemus sit along side models, writers and Weekday colleagues who each tell their story to reveal how past experiences inform personal expression. These portraits are an illuminating, and sometimes intimate, glimpse into the many lives that precede creativity.
This book is not dedicated to celebrity, or to clothing, but to the endless experiences that lead to a garment being worn.
Available from early september at Weekday.
Stills Atelier presents its Fall Winter 2014 seasonal campaign, JUXTAPOSITIONS.
Light and shadow. Softness and strength. JUXTAPOSITIONS is a campaign exploring refined contradictions that layer together to create powerfully understated beauty. JUXTAPOSITIONS features Stills Atelier’s Fall Winter 14 collection, with knitwear as its point of focus. Contrasts appear in generous layers of knit textures against bare skin. Voluminous wools are layered into grand shapes, resulting in sensuous, minimalist silhouettes.
Photographer Annemarieke van Drimmelen brings the campaign to life by composing JUXTAPOSITIONS against a raw canvas of light and concrete. The ongoing creative collaboration between van Drimmelen and Stills Atelier reflects a mutual admiration, and a meeting of tastes. “You can see the love and attention to detail in the clothes,” says van Drimmelen. “There’s an honest integrity in them that can be traced back to (the principals of Stills Atelier) Korrie Vulkers and Martin Tramper.”
Shot against a stark urban backdrop in Los Angeles, the Stills muse, portrayed by Belgian model Elise Crombez, draws us in with an enigmatic air of both vulnerability and strength.
Friday 11 July was all about up-and-coming Dutch fashion talents. In one central show, the best graduating fashion students of all 7 fashion academies presented their collections in one central show.
A bunch of 100 fashion professionals in the audience + an international panel chose the collection of Bastian Visch as the best of the best. He graduated this year from the Royal Academy of the Arts The Hague with an intriguing menswear collection that featured fascinating trompe l’oeil effects with digital prints on voluminous silhouettes.
This years panel consisted of Jo Simpson (stylist and curriculum leader at Central Saint Martins), Lotte Mostert (fashion designer), Marlo Saalmink (creative consultant and lecturer) and Matthew Stevenson-Wright (menswear fashion editor at Wallpaper ).
Visch wins the V&D talent award – which means he can design, develop and product a capsule collection which will be sold at selected V&D stores in the Netherlands.
To kickoff the 2014 summer festival season, STYLEBOP.com is debuting an exclusive collection celebrating the bohemian spirit in all its chic glory. The Festival Capsule Collection features singular designs by Sara Battaglia, Laurence Dacade, Pamela Love, Mykita and Zimmermann – all inspired by their shared love of music. Discover the thrill and rock to the beat!
Sara Battaglia on her tri-colour pouch: “I created this special piece for STYLEBOP.com because the festival aesthetic totally reflects the mood of my collctions – I can’t create a bag without music! This colorful piece is full of fringe that dances with the girl wearing it, following all of her movements.”
From 27 – 29 June, the first ELLE Festival will take place in the city centre of Amsterdam. The festival – an initiative of ELLE, ELLE eten and ELLE decoration – will present the creme de la creme of TASTE in fashion, food and design. During three days, the festival will rock the canal-area of Amsterdam. The centre of the festival will be the ELLE-pavilion at Looiersgracht 60, stage to an inspiring interactive exhibition where familiar and up-and-coming names can be discovered.
Check out ellefestival.nl for the full festival line-up, participants, tickets, background info and the handy and free ELLE iphone app!
The Gerrit Rietveld Academy presents its fresh fashion graduates on sunday 15 June at 17:00. Next to the graduates, also the first and second years students will show a selection of their work. The show will take place at a new creative spot: B. Amsterdam.
The Gerrit Rietveld Academy challenges its students to approach fashion in an open and experimental way, to explore fashion in relation to the body and to find fashion’s borders and cross them.
Tickets are available here.
Starting from the 2014 edition, Lichting will be supported by V&D, Holland’s biggest department store. Around Mercedes-Benz FashionWeek Amsterdam, FashionWeek Netherlands and HTNK will organise a series of events cumulating to the grand Lichting-show on friday 11 July. The 14 best graduates of the seven Dutch fashion academy’s will present their final collections on the runway. The most promising graduate receives the V&D Talent Award and the opportunity to design, develop and produce a capsule collection which will be sold at selected V&D stores throughout the Netherlands.
11″x17″ Reader by Elisa van Joolen will be launched on Wednesday May 28th, 20:00, at SMBA in Amsterdam. 11″x17″ is an on-going project that examines and challenges the fashion industry’s prevailing value systems and proposes new methods of production.
The reader is a compilation of reflections on the 11”x17” project written from various perspectives. It includes contributions by Lynn Berger, Pascale Gatzen, Ruby Hoette, Alexandra Landré and José Teunissen. The essays are accompanied by extensive visual research by Elisa van Joolen and a photo series by Blommers / Schumm.
The 11″x17″ Reader will be launched with a discussion among José Teunissen (independent fashion curator), Lynn Berger (journalist, De Correspondent) and Elisa van Joolen. Moderator: Sanne Oorthuizen (curator Casco – Office for Design Art and Theory).
Free entry, rsvp: firstname.lastname@example.org
To celebrate it’s 10th birthday, STYLEBOP.com launches a 10th anniversary collection, bringing together some of the very best in emerging and established international design talent. Featuring custom pieces from STYLEBOP.com designers Delfina Delettrez, Fausto Puglisi, Golden Goose, Jil Sander, Missoni and Ostwald Helgason. Every piece in the collection has been created with an eye to uniqueness, sophistication and modern polish. A range of singular sources inspires these pieces—everything from childhood memories of birthday party balloons to the idea of stone as a symbol of mystery, power and endurance. In the picture, you see the fabulous embroidered bomberjacket from Fausto Puglisi X STYLEBOP.com.
Mark Van Westerop, founder of Pro Solo Alkmaar, is the grand winner of the 23rd edition of the Dutch Coiffure Awards. In total, he and his team won 5 out of 13 of the ‘Oscars of hair’, including the most desirable of all: Hairdresser of the Year. An international jury praised the impressive use of color in his collection and the great mix of techniques and shapes.
On 5 & 6 June, the new BA/MA fashion graduates of ArtEZ Institue of the Arts will present their collections in a spectacular fashionshow. For more than 60 years, ArtEZ educates the creme de la creme of the international fashion scene. Fashion designers like Viktor & Rolf, Lucas Ossendrijver (Lanvin), Jan Taminiau, Iris van Herpen and Monique van Heist all graduated here. Get your tickets now to discover the future of fashion talent.
& Other Stories presents a capsule collection by London-based shoe designer Richard Braqo for the SS/14 season. With a new take on his signature stilettos and his first-ever flats, this co-lab collection brings part of his contemporary elegance to the selection. “This collection combines several different points of views. From the abstract to the whimsical and the sexy to the rebellious, all unifying feminine and masculine elements while keeping a tight palette,” says Richard Braqo. The collection will be available in stores and online from May 8th.
In 2010, youasme measyou started off as the world’s first crowdfunded fashion brand. Intending to realise a closer connection between their designs and the wearer, to be inclusive rather than exclusive. In order to raise funds for the production of their 7th collection, youasme measyou returns to the community. Check out the nifty perks, pre-order your favourite crewneck or knitted dress and support this fantastic brand.
& Other Stories features a new co-lab collection created by Vika Gazinskaya for the SS/14 season. Her signature aesthetics and shapes come across in this arty, fresh and feminine collection that includes ready-to- wear, accessories and shoes. On May 5th the collection will be launched at colette in Paris – the concept store on Rue Saint-Honoré. & Other Stories will follow on May 15th in all European stores and on stories.com.
Moniquevanheist is one of the six participants in the exhibition ‘Fair Fashion Lab’ in Humanity Hous in The Hague. The exhibition reflects on the disaster in the clothing factory in the Rana Plaza in Bangladesh and the dangerous conditions of parts of the textile industry. Designers, forecasters, architects and artists were invited to present their solutions. For the exhibition, Monique challenges visitors to make a garment themselves and experience all the steps involved in making a garment. Visitors can copy the pattern of her design ‘the protest coat’, an overcoat inspired by 1980’s squatters-fashion, and make the garment at home.
The exhibition runs until 31.12.2014.
STYLEBOP.com, in partnership with Milk Studios, presented a weekend of fashion, music and entertainment at the 2014 Coachella Valley Music Festival. To celebrate, STYLEBOP.com hosted a pool party BBQ on Saturday hosted by Harley Viera Newton and Langley Fox Hemingway. The crowd was as eclectic as the festival: Caroline de Maigret, Dev Hynes of Blood Orange, Z Berg of The Like, models Noah Mills & Garrett Neff, Lily Kwong, Dylan Rieder and The Misshapes.
Simultaneously, the STYLEBOP.com house played host to Dasha Zhukova’s Garage Radio, broadcasting live interviews with musicians and bands from in and around the festival grounds. Live broadcasted interviews with notables including aaron Pfenning and Blake anderson streamed on GarageMag.com, STYLEBOP.com and Milk MADE. Caroline Polacheck of Chairlift also did a secret live performance, introducing her new solo project “Ramona Lisa”.
& Other Stories will feature a new capsule collection during 2014 created together with Swedish singer/ songwriter Lykke Li. The collection will include ready-to-wear, shoes, bags, jewellery and accessories, adding a piece of Lykke Li’s signature aesthetic to the selection. The collection will be available in stores and online in autumn 2014.
We’re proud to announce that from March 2014 schoon den boer PR will represent & Other Stories in the Netherlands. & Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story. Their creative ateliers in Paris and Stockholm design diversified fashion collections with great attention to detail and quality at an affordable price.
& Other Stories will open their first Dutch store at Heiligeweg 26-28 in Amsterdam in the fall of 2014. In the meantime, their complete range is available at the online store.
Good news – this fall, Weekday will open its second home in the Netherlands in Rotterdam. The 550 m2 store will be located at Beursplein, in the city centre.
Inspired by morning light that illuminates cityscapes, EMERGE captures unadulterated moments of sensuous awakening amidst the raw canvases of New York.
The Stills Spring 2014 campaign features model Elise Crombez to portray the Stills Icon. The campaign was shot by the enduring Stills muse, Dutch photographer Annemarieke van Drimmelen.
Launched to coincide with the start of awards’ season, STYLEBOP.com’s Spring Summer 2014 Red Carpet Capsule Collection brings together the very best of established and emerging British design talent. This exclusive collection features custom pieces from designers David Koma, Marios Schwab, Mary Katrantzou, Matthew Williamson, Preen and Roksanda Illincic, as well as accessories and gowns from Emilia Wickstead, Nicholas Kirkwood, Osman and Sophia Webster. A extravagant collection combining contemporary Hollywood glamour and classic British whimsy. The British it-girl Poppy Delevingne was the model for the campaign.
The Red Carpet Capsule Collection is available now via pre-order. Items in the collection will retail for between €530 and €6598 and will be sold exclusively on STYLEBOP.com.
Renowned photographer Erwin Olaf and Collectie Arnhem joined forces to launch their campaign ’From Arnhem With Love’ – a campaign set up to draw attention to Russia’s anti-gay laws and to support the Russian LGBT community. The tshirt – which was created for this campaign – depicts a pink update of El Lissitzky’s masterwork ‘Beat the white with the red wedge’.
The tshirt is currently circulating around different scenes the Netherlands – follow the whereabouts of the shirt at the growing picture-wall on the Collectie Arnhem Instagram page.
A limited edition of the From Arnhem With Love tshirt will be available in January 2014.
We’re very excited to announce that Mattijs van Bergen will be presenting his new AW2014 collection during the opening night of the Mercedes-Benz Fashion Week Amsterdam on January 23, 2014. This year Mercedes-Benz FashionWeek Amsterdam will celebrate its 10th birthday. Next to MATTIJS, the program is packed with great names such as Francisco van Benthum and SIS by Spijkers & Spijkers alongside new talents such as Duran Lantink and David Laport.
The catwalk schedule will run from January 23rd until January 27th 2014.
From december 4 until december 22 youasme measyou will be setting up camp with a pop-up store at The Guesthouse of Vous etes Ici Gallery in Amsterdam. On view will be a wide selection of fall/winter styles from all collections, as well as some newly assembled items that are made especially for this occasion.
Galerie Vous etes Ici
Ms. van Riemsdijkweg 41A
STYLEBOP.com and The British Fashion Council teamed up on a unique project: the London Style Suites, a platform to promote British fashion. On 7 and 8 November, designers Mary Katrantzou, David Koma, Emilia Wickstead, Preen, Matthew Williamson and Osman took over the cottages of the legendary Chateau Marmont in Los Angeles to present their s/s 2014 collections. All participating designers (+ an addition of Nicholas Kirkwood, Sophia Webster, Roksanda Ilincic and Marios Schwab) made one spectacular look that will be part of a capsule collection which will be sold exclusively via STYLEBOP.com.
British model and style queen Poppy Delevingne hosted the opening cocktail party. The party attracted other hotshots such as Suki Waterhouse, Nikkie Pennie, Dree Hemingway, Azealia Banks, Kiernan Shipka and Agyness Deyn to name a few.
For spring 2014, Weekday launches MTWTFSS/HE – a compact ‘gender-free’ capsule collection. The collection consists of classic pieces from the Weekday wardrobe, reconstructed without a specific gender role. These are not androgynous clothes but pieces that can maximise the look of either gender. Leather jackets, jeans and black bombers are given a chance to exist in a new way, and white denim, checked organza and see-through details give them a contemporary edge.
The collection is launched with a video directed by Magnus Härdner featuring Philip Warkander who has completed his PhD in fashion theory. MTWTFSS/HE will be available from February 2014 in Weekday stores worldwide.
On monday October 7, STYLEBOP.com hosted an exclusive cocktail party in collaboration with designer Mary Katrantzou. The presentation showcased the designer’s first Resort collection for 2014.
Fashion Director Leila Yavari: ‘We are excited to share Mary Katrantzou‘s first ever Resort collection with our customers. Mary’s bold prints and groundbreaking designs have led the way for a digital revolution in the fashion industry, and we wanted to treat her fans to an incredible evening of music, art and design to celebrate this extraordinary young talent.’
Reaching out to women of all ages, Mary Katrantzou’s debut Resort collection included fresh silhouettes like strapless jumpsuits, shorts and cape detailed shifts to sharply tailored separates, swing skirts and those iconic sculpted dresses. Drawing inspiration from her travels around America and Brazil, signature prints took on a dreamy look, with immaculately placed optical patterning that both fascinates and flatters.
A new vision on damaged hair – Observing nature always inspires innovation. La Fontaine’s fable “The Oak and the Reed” in which the reed faces a strong wind and says to the oak, “I bend so I don’t break” offered Shu Uemura Art of Hair a new take on approaching damaged hair. Shu Uemura’s Ultimate Remedy envisions flexibility as the perfect form of solidity and resistant whilst facing the harshest conditions.
A combination of ceramide and lotus used in the products strengthen the hair fibres and nourishes from within enabling it to recover with a higher resistance.
Change is visible from the first try. A few lucky ones had the opportunity to try the Ultimate Remedy line – in a famous Shu Uemura Art of Hair ceremony – at Meraki, the exclusive salon of hairdresser Bert Visser, located in the Conservatorium Hotel in Amsterdam.
Together with fashion director Leila Yavari and Olympia Le-Tan, STYLEBOP.com celebrated the designer’s Bavarian-inspired ‘Schnitzel with Noodles’ collection at the Oktoberfest in München. A tongue-in-cheek presentation at the beating heart of Bavarian culture.
For her FW 2013 collection, Olympia Le-Tan was inspired by Austrian and German folklore — and the iconic film The Sound of Music. The collection is infused with décolletage-baring dirndls, mountain knits, ladylike dresses with demure Peter Pan collars, quirky handcrafted bags, and classic Bavarian wear with a sexy, subversive twist.
Welcome! This is the new website of schoon den boer PR.
The website offers an overview of our clients, projects and news updates such as this one.
Thank you Kim Seijmonsbergen for the identity- & website design and Niels Polak/ Silicium for the web development.
On September 28, Amsterdam’s most frowned upon district – Red Light District – will be the décor for Nuit Blanche 2013. This multidisciplinary festival ranges from fine arts, location theatre, activism, co-creation, science, food and music. The 12 hour-program challenges the artists, the venues and the visitors to go beyond the realms of their comfort zone and experience the heart of the city in new and exciting ways.
On the 12th of September fashion researcher/ designer Elisa van Joolen present her research project 11″x17″ at Multi-Clean drycleaners in Amsterdam. 11″x17″ is a project that examines and challenges the fashion industry’s prevailing value systems and explores new methods of production. Van Joolen’s extensive research culminates in two series of products that are both conceptual and wearable: a series of unique 11″x17″ crew neck sweaters and Invert Footwear: hybrid, inside-out sneakers and sandals. The presentation will be open to the public until September 14th. Following this intervention in Amsterdam the research project will be presented during SALON/ in Beijing and the Dutch Design Week in Eindhoven.
Stills launched its Fall 2013 campaign short film BEYOND THE CITY.
Shot in the historic centre of Amsterdam, Stills collaborated with renowned fashion photographer Annemarieke van Drimmelen and model Kim Noorda. Van Drimmelen, whose 2011 photography exhibition ‘Between Us: A Model’s Life’ was curated by Ivan Shaw, photography director at US Vogue, is the creative eye behind all the distinctive Stills imagery.
Munich based luxury fashion e-tailer STYLEBOP.com has enjoyed massive growth over the years and can now call themselves one of the biggest in the field. An extensive range of brands, from reknowned fashion houses as Valentino, Jil Sander and Balmain to more up and coming designers as Mary Katrantzou and J.W. Anderson. We’re proud to add this fantastic client to our list.