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We’re proud to announce that from March 2014 schoon den boer PR will represent & Other Stories in the Netherlands. & Other Stories is a fashion brand offering women a wide range of shoes, bags, accessories, beauty and ready-to-wear to create their personal style, or story. Their creative ateliers in Paris and Stockholm design diversified fashion collections with great attention to detail and quality at an affordable price.

& Other Stories will open their first Dutch store at Heiligeweg 26-28 in Amsterdam in the fall of 2014. In the meantime, their complete range is available at the online store.



Stills presents EMERGE, a campaign by Annemarieke van Drimmelen

Inspired by morning light that illuminates cityscapes, EMERGE captures unadulterated moments of sensuous awakening amidst the raw canvases of New York.
The Stills Spring 2014 campaign features model Elise Crombez to portray the Stills Icon. The campaign was shot by the enduring Stills muse, Dutch photographer Annemarieke van Drimmelen.

Stills presents EMERGE, a campaign by Annemarieke van Drimmelen


Launched to coincide with the start of awards’ season,’s Spring Summer 2014 Red Carpet Capsule Collection brings together the very best of established and emerging British design talent. This exclusive collection features custom pieces from designers David Koma, Marios Schwab, Mary Katrantzou, Matthew Williamson, Preen and Roksanda Illincic, as well as accessories and gowns from Emilia Wickstead, Nicholas Kirkwood, Osman and Sophia Webster. A extravagant collection combining contemporary Hollywood glamour and classic British whimsy. The British it-girl Poppy Delevingne was the model for the campaign.


The Red Carpet Capsule Collection is available now via pre-order. Items in the collection will retail for between €530 and €6598 and will be sold exclusively on presents RED CARPET CAPSULE COLLECTION


Erwin Olaf & Collectie Arnhem = #fromarnhemwithlove

Renowned photographer Erwin Olaf and Collectie Arnhem joined forces to launch their campaign ’From Arnhem With Love’ – a campaign set up to draw attention to Russia’s anti-gay laws and to support the Russian LGBT community. The tshirt – which was created for this campaign – depicts a pink update of El Lissitzky’s masterwork ‘Beat the white with the red wedge’.

The tshirt is currently circulating around different scenes the Netherlands – follow the whereabouts of the shirt at the growing picture-wall on the Collectie Arnhem Instagram page.

A limited edition of the From Arnhem With Love tshirt will be available in January 2014.



Erwin Olaf & Collectie Arnhem = #fromarnhemwithlove



We’re very excited to announce that Mattijs van Bergen will be presenting his new AW2014 collection during the opening night of the Mercedes-Benz Fashion Week Amsterdam on January 23, 2014. This year Mercedes-Benz FashionWeek Amsterdam will celebrate its 10th birthday. Next to MATTIJS, the program is packed with great names such as Francisco van Benthum and SIS by Spijkers & Spijkers alongside new talents such as Duran Lantink and David Laport.


The catwalk schedule will run from January 23rd until January 27th 2014.




From december 4 until december 22 youasme measyou will be setting up camp with a pop-up store at The Guesthouse of Vous etes Ici Gallery in Amsterdam. On view will be a wide selection of fall/winter styles from all collections, as well as some newly assembled items that are made especially for this occasion.


Galerie Vous etes Ici
Ms. van Riemsdijkweg 41A


Opening hours
4 – 22 December
wednesday – sunday
12:00 – 18:00 uur


09.11.2013 x BFC Cocktail Party and The British Fashion Council teamed up on a unique project: the London Style Suites, a platform to promote British fashion. On 7 and 8 November, designers Mary Katrantzou, David Koma, Emilia Wickstead, Preen, Matthew Williamson and Osman took over the cottages of the legendary Chateau Marmont in Los Angeles to present their s/s 2014 collections. All participating designers (+ an addition of Nicholas Kirkwood, Sophia Webster, Roksanda Ilincic and Marios Schwab) made one spectacular look that will be part of a capsule collection which will be sold exclusively via

British model and style queen Poppy Delevingne hosted the opening cocktail party. The party attracted other hotshots such as Suki Waterhouse, Nikkie Pennie, Dree Hemingway, Azealia Banks, Kiernan Shipka and Agyness Deyn to name a few. x BFC Cocktail Party


Weekday launches MTWTFSS/HE collection

For spring 2014, Weekday launches MTWTFSS/HE – a compact ‘gender-free’ capsule collection. The collection consists of classic pieces from the Weekday wardrobe, reconstructed without a specific gender role. These are not androgynous clothes but pieces that can maximise the look of either gender. Leather jackets, jeans and black bombers are given a chance to exist in a new way, and white denim, checked organza and see-through details give them a contemporary edge.


The collection is launched with a video directed by Magnus Härdner featuring Philip Warkander who has completed his PhD in fashion theory. MTWTFSS/HE will be available from February 2014 in Weekday stores worldwide.

14.10.2013 presents Mary Katrantzou's debut resort collection

On monday October 7, hosted an exclusive cocktail party in collaboration with designer Mary Katrantzou. The presentation showcased the designer’s first Resort collection for 2014.

Fashion Director Leila Yavari: ‘We are excited to share Mary Katrantzou‘s first ever Resort collection with our customers. Mary’s bold prints and groundbreaking designs have led the way for a digital revolution in the fashion industry, and we wanted to treat her fans to an incredible evening of music, art and design to celebrate this extraordinary young talent.’

Reaching out to women of all ages, Mary Katrantzou’s debut Resort collection included fresh silhouettes like strapless jumpsuits, shorts and cape detailed shifts to sharply tailored separates, swing skirts and those iconic sculpted dresses. Drawing inspiration from her travels around America and Brazil, signature prints took on a dreamy look, with immaculately placed optical patterning that both fascinates and flatters. presents Mary Katrantzou


shu uemura art of hair launches ultimate remedy at meraki

A new vision on damaged hair – Observing nature always inspires innovation. La Fontaine’s fable “The Oak and the Reed” in which the reed faces a strong wind and says to the oak, “I bend so I don’t break” offered Shu Uemura Art of Hair a new take on approaching damaged hair. Shu Uemura’s Ultimate Remedy envisions flexibility as the perfect form of solidity and resistant whilst facing the harshest conditions.

A combination of ceramide and lotus used in the products strengthen the hair fibres and nourishes from within enabling it to recover with a higher resistance.

Change is visible from the first try. A few lucky ones had the opportunity to try the Ultimate Remedy line – in a famous Shu Uemura Art of Hair ceremony – at Meraki, the exclusive salon of hairdresser Bert Visser, located in the Conservatorium Hotel in Amsterdam.

shu uemura art of hair launches ultimate remedy at meraki

08.10.2013 Celebrates Olympia Le-Tan’s ‘Schnitzel with Noodles’ Collection

Together with fashion director Leila Yavari and Olympia Le-Tan, celebrated the designer’s Bavarian-inspired ‘Schnitzel with Noodles’ collection at the Oktoberfest in München. A tongue-in-cheek presentation at the beating heart of Bavarian culture.

For her FW 2013 collection, Olympia Le-Tan was inspired by Austrian and German folklore — and the iconic film The Sound of Music. The collection is infused with décolletage-baring dirndls, mountain knits, ladylike dresses with demure Peter Pan collars, quirky handcrafted bags, and classic Bavarian wear with a sexy, subversive twist. Celebrates Olympia Le-Tan’s ‘Schnitzel with Noodles’ Collection

30.09.2013 online!

Welcome! This is the new website of schoon den boer PR.

The website offers an overview of our clients, projects and news updates such as this one.

Thank you Kim Seijmonsbergen for the identity- & website design and Niels Polak/ Silicium for the web development. online!



On September 28, Amsterdam’s most frowned upon district – Red Light District – will be the décor for Nuit Blanche 2013. This multidisciplinary festival ranges from fine arts, location theatre, activism, co-creation, science, food and music. The 12 hour-program challenges the artists, the venues and the visitors to go beyond the realms of their comfort zone and experience the heart of the city in new and exciting ways.



Elisa van Joolen launches 11" x 17"

On the 12th of September fashion researcher/ designer Elisa van Joolen present her research project 11″x17″ at Multi-Clean drycleaners in Amsterdam. 11″x17″ is a project that examines and challenges the fashion industry’s prevailing value systems and explores new methods of production. Van Joolen’s extensive research culminates in two series of products that are both conceptual and wearable: a series of unique 11″x17″ crew neck sweaters and Invert Footwear: hybrid, inside-out sneakers and sandals. The presentation will be open to the public until September 14th. Following this intervention in Amsterdam the research project will be presented during SALON/ in Beijing and the Dutch Design Week in Eindhoven.


Elisa van Joolen launches 11" x 17"


Stills presents BEYOND THE CITY

Stills launched its Fall 2013 campaign short film BEYOND THE CITY.

Shot in the historic centre of Amsterdam, Stills collaborated with renowned fashion photographer Annemarieke van Drimmelen and model Kim Noorda. Van Drimmelen, whose 2011 photography exhibition ‘Between Us: A Model’s Life’ was curated by Ivan Shaw, photography director at US Vogue, is the creative eye behind all the distinctive Stills imagery.



Munich based luxury fashion e-tailer has enjoyed massive growth over the years and can now call themselves one of the biggest in the field. An extensive range of brands, from reknowned fashion houses as Valentino, Jil Sander and Balmain to more up and coming designers as Mary Katrantzou and J.W. Anderson. We’re proud to add this fantastic client to our list.